Do people even read these things anymore? Well, yes, they do.
And you should be glad that they do, because your cover letter is an opportunity. A good resume shows that a candidate has the right skills and experience for a job in the abstract.
But a good cover letter shows an employer something more fleshed out, more concrete. A sales associate might address a cover business plan flowchart to a branch manager.
A human resources specialist might address one to the head of the HR department. A marketing expert should probably write to a marketing manager or chief marketing officer.
What to Include in a Cover Letter
It gets the job done. But these days, most companies hire online. They use digital processes to vet your application materials.
Computers probably searched your resume for keywords and basic requirements before it reached human eyes. Instead, start with something more specific.
Tell a story marketin a major marketing win. Recount a problem you solved with all your amazing skills. Write about a marketing initiative you loved: what made it so great, and how you could accomplish such great things if you were hired.
Keep it concise and professional, but shake your reader awake from their boring-cover-letter-induced slumber.
Reference something about the company that makes you a good fit. Refer to the company's branding as specifically as possible to show off your familiarity with the tone and personality that they use in their marketing materials, whether this is chic and sophisticated, smart and professional, or quirky and kid-centered.
I giggle every srite I see those fuzzy little paws swiping the latest deals into the shopping cart on my phone. Mary is applying to a creative company that makes fun, forward-thinking work.
Your resume shows you can walk like a duck. Your cover letter should show that you can talk like one. One more word of advice: Creative companies might appreciate your creative voice, but markering it in on the humor.]